Game development is one of the most promising business niches today. We have already served dozens of entrepreneurs with excellent business plans for selling innovative game developments in the USA. However, we often receive inquiries from those who have no experience or even a business plan. They are at the very beginning of their journey, and we are happy to help them choose the right direction.
We keep pace with the times and stay on top of market trends. Right now, we have all the necessary connections to promote your developments. Some of our clients believe that the first game from a new developer is akin to a lottery. For most developers, this is true, but believe our experience – it doesn't have to be that way. Professional marketers specializing in game promotion in the USA will tell you that success does not depend on the game itself, but rather on how correctly the niche is chosen and how its promotion is developed. The game will find its audience in any case. We have sought out specialists to ensure that our clients' products are promoted as effectively as possible.
As a result of our search, we have assembled a team that has been promoting games from foreign and local developers in the American market for several years. We are 100% confident in them, and today this experienced team can help you too. There’s no need to test your luck and anxiously wait to see if players will accept your product. Smart marketing will be the foundation of your dizzying success.
The Game Market in the USA
Sales data for game software impress even the most seasoned businessmen. In 2018, games were sold in the USA for an astronomical sum of $43.4 billion. This is an 18% increase compared to 2017. With each passing year, the number of sales grows, and profits increase.
The computer game industry has long surpassed the profits of all Hollywood films combined.
To give a simple example, the most financially successful Hollywood film of 2017 grossed just over $900 million in a year. The most popular game made over a billion dollars IN ONE DAY!!!
The increase in sales affects all types of game software: for personal computers, mobile devices, and consoles. The exact share of revenues from each type is not specified in the sources, but statistics show that mobile games lead in popularity among users.
This is also confirmed by analysts. In their unanimous opinion, the market for PC and console games is also poised for success, but a decline in revenue growth from them is inevitable. In 2017, growth was 11.4% compared to 2016, while forecasts indicate that in 2022 it will only be 2.7% compared to the previous year, 2021. Meanwhile, the share of the mobile market will rise to $10.6 billion annually by 2022. This phenomenon will not be driven by the development of mobile games but rather by stagnation in computer software production.
The forecast for mobile games is roughly as follows: if in 2018 they were preferred by 48.7% of gamers, by 2022 that figure will rise to 54.4%. Yes, even today, about half of players in the USA have switched to games for smartphones and tablets. Perhaps you and your loved ones have too? Then know that the average annual revenue per user currently stands at $56.72. By 2022, it will slowly but surely grow to $58.32.
Half of the residents of the USA use 20 applications per month. This mainly applies to the youngest users – schoolchildren and students.
The distribution of user acquisition costs in the USA looks something like this:
- One iOS user – $1.93
- One Android user – $1.90
It’s worth noting that a situation where acquiring followers on different platforms costs roughly the same is extremely rare. Most likely, this is due to the fact that in the States, Apple devices, like Android, are used by representatives of all social strata. This is confirmed by statistics on smartphone and tablet usage. iPhones and iPads are owned by about 53.89% of Americans, while Android devices are owned by 45.23%.
The three most popular manufacturers are: Apple, Samsung, and LG.
How to Create the Most Successful Game in the USA?
You probably know how popular free games are now. Downloading a game, registering an account, creating a character – all of this is free. You may ask, how does this free user generate revenue for the developer? It's very simple – they will pay a certain amount for character upgrades. Players will spend money to make their characters stronger, equip them with better weapons, enhance their combat skills, upgrade their equipment, or acquire useful items. In today’s gaming market, this scheme is the most in demand. Sometimes all of this can be done for free, but in such cases, the player will have to complete complex tasks, accumulate gaming experience, in other words, spend a lot of time and effort on the game. What do you think the average schoolboy or a not-so-determined adult would prefer to quickly become the best in their gaming clan? Right, they would rather pay money for a quick upgrade.
Simple Games for Mobile Devices
If you think that simple games are no longer of interest to anyone, we might disappoint you a little. Nowadays, they are considered intriguing and highly engaging. These games do not scare off with complexity and the need to search for rules for a long time; they are intuitively understandable even to those who are playing for the first time in their lives. As a result, it is precisely simple games that attract the maximum number of users of all ages. According to expert studies, about 30 seconds after launching the game for the first time, a person decides whether to continue playing or to forget about it forever.
So How to Earn from Game Development in the USA
You already know the scheme of a successful popular game: simplicity and the ability to do something for free. Naturally, it is essential to understand that as players gain experience and upgrade their characters, they must encounter more challenging levels; otherwise, they will become bored. The higher the level, the more difficult the tasks should be.
As we mentioned above, players have the following choices:
- spend a lot of time and upgrade their character for free;
- spend a little money and speed up the upgrade.
An important role in shaping the list of possibilities is the player's rating at the time of acquiring various items, skills, etc. The game must create conditions that encourage users to invest real finances. These could be special advantages not available to free players. An example of such an advantage is premium accounts in games, where a player pays a certain amount and enjoys privileges for a certain time, such as several days or months. When the paid time runs out, the privileges can be extended by paying a little more money. Typically, playing without them is no longer as interesting or easy, so premium accounts have many fans.
What Does Success Depend On?
Based on our observations and experience, we can confidently say that the secret to success does not lie in the presence of the aforementioned elements, interesting features, plots, colorful characters, etc. To create a successful game, more is needed. It’s no secret that most people play to temporarily escape from the routines of home and work life, even if just for a while to mentally be somewhere else. It’s important to give users the illusion of traveling to parallel worlds and acquiring new superpowers along the way.
Therefore, a financially successful game is always well thought out. It is aimed at a specific category of users: men, women and girls, teenagers, fans of specific genres, etc. In each category, a unique incentive for financial contributions to the game is created.
If you have already tried developing games or are just preparing your first gaming masterpiece, think and answer: is your game properly oriented? Does it give players an incentive to spend real money? It’s crucial to understand this now to avoid regretting the resources and time spent in vain later on. This is a key point in forming your capital.
Want to Join the Super-Profit Game Industry? We Can Help!
We have established strong connections with American companies that have been successfully promoting mobile applications of various kinds, including games, for many years. With them, millions of American gamers will learn about your product. And all of this in the shortest time!
The specialists we have selected will accompany your unique project at all stages. The company will work with your game until it takes its rightful place in the rankings of the most popular games in the USA. Get a reliable, experienced, and competent marketing team to promote your development and generate stable income from it.
