Business in USA

What kind of business to open in the USA: a guide to choosing a niche

This section focuses on niche business opportunities specifically within the U.S., guiding entrepreneurs to identify promising areas in the American market.

Key factors for choosing a niche in the U.S., such as target audience, competition, and current market trends, are discussed to support effective business development.

Strategic recommendations for building a competitive advantage in the U.S. business landscape are also provided, helping entrepreneurs create a sustainable and profitable venture.

The statement "America is the land of opportunity" took on a whole new meaning at the World Economic Forum in Davos at the end of January. U.S. President Donald Trump promised to create a highly favorable regime for foreign entrepreneurs if they engage in manufacturing within the country.

The United States has always attracted businesspeople from around the world with its advanced technologies, vast market, business-friendly environment, and advantageous taxation, which varies from state to state.

Now, the focus is on further reducing tax rates, including for small businesses. For entrepreneurs, this presents an excellent "window of opportunity" and a strong incentive to find their niche, start a profitable business in America, and become an integral part of the world's largest economy.

According to IMF forecasts

The U.S., as the world's largest economy, will grow by 2.7% in 2025 compared to the previous year when GDP reached $29 trillion.

And it is small businesses that serve as its driving force and source of strength.

Companies with up to 100 employees generate 56% of the Gross Domestic Product, whereas, for example, in Germany, the figure is 43%.

According to the latest report from the U.S. Small Business Administration (SBA, U.S. Small Business Administration), there are already 33 million small businesses in the country, employing over 61.7 million Americans.

Top Business Ideas in the USA

Technology is rapidly evolving, and consumer preferences are shifting toward greater comfort in life. This encourages entrepreneurs to explore entirely new fields and take innovative approaches to niches that have always been relevant (manufacturing, food service, retail).

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Small Business with Minimal Investment

According to Guidant Financial, nearly one in three small American businesses started with an investment of $250,000 or more. However, some niches can be entered with as little as $300–$500. Here are a few examples.

Catering

The initial costs for organizing small event catering services are minimal—around $350.

Dropshipping

With this business model, you only take orders for products, while the supplier stores and ships them directly to customers. The startup investment is about $245.

Household and Office Services

This can include cleaning (even for yacht clubs), electronics repair, plumbing, electrical work, roofing, auto repairs, or lawn care. The demand for these services is guaranteed, and the pricing is high, meaning initial expenses can quickly pay off. For example, setting up a cleaning agency, including purchasing equipment and cleaning supplies, costs around $2,900, while the average price for a home cleaning service in the U.S. is $237.

Traditional Businesses That Are Always in Demand

The range of profitable opportunities for entrepreneurs with a large budget remains stable, including:

Hotel Business
Food Service (franchise restaurants, Dark kitchen – delivery-only services)
Financial Services
Consulting
Real Estate Operations
Freight Transportation
Logistics Services

Online Businesses with Growth Potential

The pandemic has only strengthened the trend of using the internet to sell goods and services. Among the most promising, aside from e-commerce, are startups in:

Cloud Data Analytics

The latest Cloud Security Alliance report predicts annual growth of 17.5% in this sector.

Social Media Management

It is expected that within seven years, this market's revenue will exceed $110 billion.

Online Education

According to a study by Research and Markets, the U.S. e-learning market will grow to $151 billion by 2028.

How to Choose a State for Starting a Business

Taxes and corporate laws vary significantly across the country.
Consider these three key factors:

Company Founder Requirements

Document Management Requirements

Tax System

Taxation in the State of Wyoming

Advantages

No corporate or personal income taxes
Sales tax ranges from 4% to 5.44%
Property tax is 0.55%

Features

Flexible excise tax system

Taxation in the State of Delaware

Advantages

No state-level sales tax,
Low property tax rates (about 0.48% of housing value),
Progressive personal income tax rates (from 2.2% to 6.6% depending on income level),
Corporate tax of 8.7%,
Flexible corporate laws

Features

Chancery Court for corporate disputes,
A company can be registered in just one day

Taxation in the State of California

Advantages

Average property tax rate - 0.74%,
Corporate tax of 8.84%

Features

Progressive income tax rates - up to 13.3% based on income level,
Sales tax ranges from 7.25% to 10.5%

Taxation in the State of Florida

Advantages

No personal income tax,
Sales tax ranges from 6% to 7.5%,
Average property tax rate - 0.83%,
Corporate tax of 5.5%

Features

No personal property tax

Taxation in the State of Texas

Advantages

No personal income tax,
Sales tax ranges from 6.25% to 8.25%,
Property tax - 1.47% of housing value

Features

No corporate tax, but there is a margin tax of up to 1% depending on revenue

Overview of Popular States for Business

The Tax Foundation ranking of the most business-friendly states among all 50 changes annually, but Wyoming, Delaware, California, Florida, and Texas consistently rank among the most attractive. A federal corporate income tax of 21% applies across all states.

Business Prospects and Trends
in the USA in 2025

The American research company Gartner has compiled a list of key technology trends for 2025, with AI-driven projects and the synergy between humans and machines leading the way.

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AI-Based Businesses and Startups

Startups in America are undergoing a transformation: the era of easy money is over, making way for sustainable business models powered by advanced technology and scalability potential.

Most notably, AI-powered startups are at the forefront. It is estimated that within three years, AI will be responsible for at least 15% of everyday corporate decisions. A testament to this is Donald Trump’s announcement of an accelerated plan to build power plants to support a national AI center. As a result, there is growing interest in integrating AI into production processes, developing AI assistants for specific industries, and creating tools for AI system monitoring and auditing. One of the hottest trends is AI technology embedded in everyday life, such as optimizing supermarket operations.

Growing Sectors: Green Technology, Robotics, IT, and E-Commerce

Industries showing steady growth in the U.S. include:

Green Technology including alternative energy, electric vehicle production, organic farming, industrial decarbonization solutions, and waste recycling innovations.

IT Sector including app development, video game design, corporate metaverse platforms, and solutions for virtual conferences and education.

E-Commerce by 2026, every fourth purchase in the U.S. is expected to be made online.

Robotics by 2032, the global robotics market is projected to be valued at $116 billion.

Amazon Business

Starting a business on the world's largest online marketplace is possible with just a few thousand dollars. In North America, Amazon holds 39% of the market share. Anyone who manufactures their own products or is an official brand representative can become a seller. However, there are challenges: competition is extremely high, counterfeit or replica products are prohibited, and constant promotion is required to stay at the top.

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Business for
Russian Speakers in the USA: Start from Scratch or Adapt Your Business to the American Market

Should you create something entirely new or adapt an existing business model? Both options come with risks. A fresh idea may fail, while adapting to a foreign business environment requires knowledge.

Take the restaurant business, for example:

Starting a brand-new restaurant – is expensive (at least $300,000), requires creativity (Americans are spoiled for dining choices), and persistence.

Buying an existing restaurant? It will likely need a complete rebranding.

Purchasing a franchise of a well-known brand? By American standards, this is a serious step, but for an immigrant, it may be the most reasonable. Coffee shops, bars, and bakeries tend to be the most profitable options.

We Help You Enter the U.S. Market

For over 23 years, US Business Services has been helping entrepreneurs enter the American market, even with minimal investment. We have successfully completed over 1,700 projects.

We not only handle the administrative and legal support of your project but also develop a marketing strategy, a unique sales system for your product, and optimize business processes.
We will recruit staff, set up production, find reliable suppliers, and organize logistics—contact us, and your business will be profitable!

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